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Abandon the Sideways Effect

Abandon the Sideways Effect

Do you hear "Merlot" and roll your eyes? Do you go to the wine store and automatically pass the Merlot by without even consideration? Consider re-wiring your mind, forget the negative connotations brought on by the movie “Sideways,” and some bad rumors about California, and give it another swirl. The movie “Sideways” did a number on Merlot sales in 2004, thanks to Miles Raymond, played by Paul Giamatti. He basically trashed Merlot with one line, when he belted out, “No, if anyone orders Merlot, I'm leaving. I am NOT drinking any f#$&!@* Merlot!”